[a] marketing collateral
Conception, art direction, marketing and environmental graphics, photography, retouching, production coordination.
Refreshed and refined the brand identity, curating its appeal to the luxury fashion retail clients. Developed style guidelines and various print and digital marketing materials, including a corporate deck that secured the meetings with Versace, Moncler, Dior and Gucci. Designed and coordinated the signage system from conception to production, involving preparation of the files, communication with vendors, material selection, estimating the project and approval of proofs.
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[b] physical promo graphics
[c] digital assets
[d] secondary brand
[e] user interfaces / iconography
[f] technical guides
SOLIDS AND VOIDS (0/) architectural model